Market Research
Competitive, trend, and ingredient research spanning from market intelligence to in-depth scientific literature review — bridging consumer insights with clinical and technical data.
Hi, I’m Lou Bavoil
Bridging cosmetic science and marketing.
International Marketing & Product Development Specialist. I bring 5+ years of experience in beauty, FMCG, and luxury, with a dual background in chemical engineering and marketing. I manage international B2B and B2C portfolios and lead product launches across EMEA and APAC, with a 360° vision of the cosmetic value chain.
Open to full-time roles · Available for select freelance projects
About me
Career
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2025
03/2025 – Present
Partnering with luxury and dermocosmetic brands, ingredient suppliers, and scientific consultancies on product strategy, scientific marketing, and go-to-market initiatives. Developing scientific dossiers, claims strategies, and brand storytelling, alongside e-commerce audits to optimize digital content, customer journey, and conversion performance.
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2024
10/2024 – 03/2025
Led international marketing for a 15-product portfolio, driving 8 NPD projects from concept to commercialization and expanding into 6 international markets across APAC and EMEA.
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2023
10/2023 – 09/2024
Owned the EMEA marketing strategy for a large-scale cosmetic ingredient portfolio, launching new ingredients and technical formulas while equipping the global sales team with training and enablement tools.
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2022
09/2022 – 09/2023
Led 360° product development for baby care launches, managing a multi-channel FMCG portfolio across mass retail, pharmacy, and DTC, from concept to retail deployment.
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2021
09/2021 – 08/2022
Supported B2B marketing for cosmetic ingredients across France and Africa, working closely with sales to strengthen brand communication through content, digital channels, and client-facing initiatives.
Expertise
Strengths
- Out-of-the-Box Thinking
- Endlessly Curious
- Organized
- Problem-Solver
- Growth Mindset
Tools & Platforms
Tech-savvy and endlessly curious, I’m always learning new tools — from B2B to B2C software, with a focus on agile methodologies.
Certifications
- Inside LVMH Certificate
- International SEO Semrush
- Claude AI Fluency Anthropic Academy
Product Development Projects
I lead products from concept to market, 360°, working on both finished formulas and cosmetic ingredients, for B2C and B2B. In each project, I’m committed to bringing scientific expertise into the value proposition, with storytelling adapted to the target audience and market.
Baby Care · Mass-Retail
Bedtime Ritual Set — Bath & Massage Oils
The challenge: Create a bonding moment between parent and baby at bedtime
My role: Formula and packaging development, scientific storytelling, 360° product launch
Skincare · Aesthetics Clinics & DTC
Post-Laser Removal Cream
The challenge: Soothe sensitive areas (intimate & facial) after hair removal, prevent ingrowns, and reduce post-procedure pigmentation
My role: Formula development, clinical studies with dermatologists and aesthetic doctors
Baby Care · Pharmacy
Cradle Cap Shampoo
The challenge: A gentle yet effective answer to a common concern — cradle cap
My role: Formula and packaging development, visuals, scientific storytelling, 360° product launch
Ingredient · B2B
Natural Vaseline Alternative
The challenge: Develop a natural, plant-based 1:1 replacement for petrolatum without compromising on performance
My role: Coordinated research and innovation, scientific storytelling, sales and distributor training
Skincare · Aesthetics Clinics & DTC
Post-Procedure Sunscreen
The challenge: Antioxidant, broad-spectrum SPF 50, formulated based on Asian consumers criterias, and clinically tested after peeling procedures
My role: Formula and packaging development, scientific storytelling, physician training across APAC
Freelance Projects
Across freelance missions, I’ve worked with a wide range of companies — from FMCG to luxury and science-driven brands, spanning B2B and B2C, scientific consulting and marketing strategy.
Marketing Assets
Sales materials, product sheets, and B2B presentations, built for distributors and aligned with brand guidelines to support go-to-market execution.
Scientific Valorization
Auditing product sheets and scientific content, translating complex data into clear messaging, and training sales teams on product claims and positioning.
Get in Touch
Email
LinkedIn
Find me on LinkedIn
Calendly
Book an intro call
Location
Based in Tokyo, Japan
Availability
Open to international opportunities and selected consulting projects.